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After 15 years in service, there’s something we’re ready to change—our logo. When we came up with our previous logo, 3-D effects were in vogue, so we decided to use a handshake to symbolize closing deals and forming relationships. So much has changed over the years with Zoho CRM, that we decided it was time to give our logo an overhaul.

The formula of CRM has changed. It’s not only about closing deals anymore.

– Now we focus on giving you infinite ways to organize your customer information, with deep insights for turning data into ideas. Find out what your prospects are interested in and what your customers need.

– We promise to help you provide a personalized experience to satisfy customers across infinite paths along their journey, including post-sale.

– Zoho CRM is packed with intelligence to help you sell smarter, empowering you with information on how your customers feel and how efficient your sales process is, so you can build on infinite opportunities.

We’re not just helping you foster relationships anymore, either. We’re helping you nurture and sustain infinite, everlasting relationships with your customers. Just how our customers have supported us over the years to become the world’s favorite CRM, the relationships you build are going to become your advocates for life.

When your customer retention is high and your customers trust you, you develop business continuity. Despite whatever hurdles come your way, you’re here to last. Your relationships form a continuous loop, where you take care of your customers, and your customers take care of you. Relationships backed by insights, good experiences, and business intelligence are what will set you apart from the competition and make your company memorable.

 Zoho CRM started with a handshake, and at the end of the day, relationships are still the focus of everything we stand for. If you look closely, you’ll see that we haven’t let go of the handshake—we’ve improved on it. Our new logo follows the guidelines of Logolinism—Zoho’s new minimalistic logo style.

So, what do you think of our new logo?

Watch the video explanation.

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